Product

BRAND

Brand introduction

Minrong Tea Industry Co., Ltd. was established in 1982. It is a comprehensive headquarters economy enterprise. Its predecessor is "Da Jing Tea House" established in 1905. The "Da Jing" brand was awarded the title of Fujian Old Brand by the Fujian Department of Commerce. For a century, it has focused on the production and sale of authentic Fuzhou jasmine tea. Mr. Wang Dexing, the founder of the company, is the 39th generation descendant of Wang Shenzhi, the King of Kai Min, a national model worker in agriculture and rural areas, a national tea craftsman and tea master, a representative inheritor of Fujian Provincial Intangible Cultural Heritage Protection Project, a world jasmine tea inheritance master, and a traditional craft inheritor of Fuzhou jasmine tea.

Minrong Tea Industry is now a "National Key Leading Enterprise for Agricultural Industrialization", "National High-tech Enterprise", "National Demonstration Enterprise for Agricultural Product Processing", "Top 100 Enterprises in China's Tea Industry", "Specialized and New Small and Medium-sized Enterprises", and a national "Contract-Honoring and Credit-Keeping" enterprise, etc. It has been awarded the "Approved Use of Geographical Indication Product Special Mark" by the State Intellectual Property Office. The "Academician Workstation" established in 2017 was rated as the "Top Ten Academician Workstations in Fuzhou" by the Fuzhou Municipal People's Government. For a long time, Minrong has cooperated with the Hangzhou Tea Research Institute of the All-China Federation of Supply and Marketing Cooperatives, Fujian Academy of Agricultural Sciences, Anhui Agricultural University, Fujian Normal University, Fujian Agriculture and Forestry University, etc., to jointly carry out special research and development, and establish the "Fujian Provincial Enterprise Technology Center" and "Fujian Provincial Jasmine Tea Fine Processing Enterprise Engineering Technology Research Center".

For 43 years, Minrong has been making continuous innovations and progress, always pursuing excellence with a sincere heart, and is committed to providing consumers with pure, high-quality, ecological, safe and healthy Fuzhou jasmine tea products. The dissemination of Fuzhou jasmine tea culture is inseparable from the inheritance of generations of tea people. Wang Dexing insists on cultivating technical talents. Minrong now has a technical team of twelve intangible cultural heritage inheritors/masters, including himself. The core technology of Fuzhou jasmine tea developed by the company, "A method for scenting single-petal fragrant jasmine tea", has won the national invention patent (Patent No.: ZL 2009 1 0044159.2), the third prize of Fujian Provincial Science and Technology Progress Award, and the Fuzhou Municipal Invention Patent Award.

Minrong Tea Industry and Da Jing Tea House series products have won numerous awards at home and abroad, including "Designated Jasmine Tea for Fujian Pavilion at Shanghai World Expo", "Reception Tea for the 44th World Heritage Conference", "Collection Tea" of China National Tea Museum, "Designated Gift for the International Conference "Understanding China" and "Star Service Sponsor for seven consecutive sessions of the Digital China Construction Summit".

Authentic Fuzhou Jasmine Tea, Drink Da Jing Tea House

History

1982

1997

1998

2002

2010

2011

2012

2013

2014

2015

2016

2018

2019

2020

2021

2022

2023

2024

2025

1982

1982

Fuzhou City Chengmen Aofeng Minrong Tea Factory established
1997

1997

Awarded the National Ministry of Agriculture TQC Comprehensive Quality Standard Enterprise
1998

1998

Won the title of Advanced Township Enterprise of Fujian Province in 1997
2002

2002

Awarded the title of National Township Brand-Name Key Enterprise by the Ministry of Agriculture
2010

2010

Awarded honors including National Demonstration Enterprise for Agricultural Product Processing, National Science Popularization and Farmer-Benefiting Demonstration Base, National Enterprise of Honoring Contracts and Keeping Promises, Top 100 Chinese Tea Enterprises, and Key Leading Enterprise of Fujian Province. Designated as the sole supplier of jasmine tea for the Fujian Pavilion at the Shanghai World Expo.
2011

2011

Minrong Tea Industry team's core technology for Fuzhou jasmine tea, "A method for making single-petal fragrant jasmine tea", has been granted a national invention patent. Ecological production, learning and research project cooperation has been carried out with Jiang Youxu, director and researcher of the Institute of Forest Ecology and Environmental Protection, Chinese Academy of Forestry, and academician of the Chinese Academy of Sciences. Minrong Tea Industry's "Yinlu" brand trademark has won the "China Famous Trademark".
2012

2012

Fujian Aofeng Minrong Tea Industry Co., Ltd. (now Minrong Tea Industry Co., Ltd.)'s academician workstation was approved and established, and was awarded a plaque by the Fuzhou Municipal People's Government Was awarded the title of "World Jasmine Tea Heritage Famous Tea" by the International Tea Committee Chairman Wang Dexing was awarded the title of "World Jasmine Tea Heritage Master" by the International Tea Committee
2013

2013

The Minrong Tea Industry Academician Workstation receives the "Fujian Provincial Academician Expert Workstation" plaque.
2014

2014

Chairman Wang Dexing was named a representative inheritor of intangible cultural heritage in Fujian Province (third batch). The Minrong Emperor Fengjiang Jasmine Planting Base was listed as a core first-level protected area of the "Globally Important Agricultural Heritage - Fuzhou Jasmine and Tea Culture System".
2015

2015

Awarded the title of "Special Contribution Unit of the First National Youth Games"
2016

2016

Awarded Certificate of Collection from the China National Tea Museum
2018

2018

Designated jasmine tea for the "5th Silk Road International Film Festival" Winner of the "1st Digital China Construction Summit Star Service Sponsor" title
2019

2019

Awarded the National Key Leading Enterprise in Agricultural Industrialization Became the officially designated gift for the 3rd "Understanding China" International Conference and a strategic partner of the China National Tea Museum
2020

2020

Awarded High-tech Enterprise, Fujian Provincial High-tech Enterprise Cultivation Certificate Awarded the title of "Top 100 Tea Enterprises in 2020" by the China Tea Circulation Association
2021

2021

To become the tea used for the 44th World Heritage Conference
2022

2022

The predecessor of Minrong Tea Industry, the century-old brand "Da Jing", has been awarded the title of "Fujian Old Brand"
2023

2023

Chairman Wang Dexing awarded the title of "National Model Worker in Agriculture and Rural Areas" Participated in the 2023 Global Important Agricultural Heritage (China) Work Exchange Meeting as a representative of leading enterprises in the market Awarded the titles of "2023 Digital Development Tea Enterprise" and "2023 Key Tea Enterprise" by the China Tea Circulation Association Chairman Wang Dexing was named "National Tea Figure · Chief Brand Officer of Tea Industry" Became a star service sponsor of the Second China (Fuzhou) Tea Fair
2024

2024

Awarded the title of Fujian Province Specialized, Refined, and Unique Small and Medium-sized Enterprise; Minrong Tea's brand value in 2024 reached 2.64 billion yuan, selected as one of the "2024 Top 50 Chinese Tea Brands (Regional Public Brands, Enterprise Brands)", ranking within the top 40; Minrong Tea's "Yinlu" brand value reached 1.361 billion yuan, ranking fifth in the 2024 China Tea Enterprise Product Brand Value; Awarded the title of "Top Ten Science and Technology Innovation Enterprises in the 2023 Chinese Economy" and "2023 Provincial High-Quality Agricultural Product Production Base"; Awarded the title of "2024 Key Tea Enterprise (formerly Top 100)" and "2024 Tea Industry Common Prosperity Development Enterprise" by the China Tea Circulation Association; Chairman Wang Dexing was awarded the "2024 Outstanding Tea Industry Entrepreneur"; Minrong Tea · Fuzhou Jasmine Flower Aesthetics Museum and Minrong Tea · Dajing Tea House Yantai Mountain Store were successfully selected as Top 50 of Oriental Tea Style · Fuzhou's Most Beautiful Tea Spaces; Awarded the title of "Star Service Sponsor of the Digital China Construction Summit" for seven consecutive years; Became an official partner of the 26th Fuzhou City Games, a brand contributor to the 2024 World Marine Equipment Conference, an official sponsor of the Zuohai · 2024 Fuzhou Marathon, and the designated jasmine tea provider for the 3rd China (Fuzhou) Tea Trade Fair and the 4th Fuzhou Jasmine Tea Culture Festival.
2025

2025

Chairman Wang Dexing was named a sixth batch national-level inheritor of intangible cultural heritage.

Honors

Honor

Minrong Tea Industry and Da Jing Tea House series products have won numerous awards at home and abroad, including "Designated Jasmine Tea for Fujian Pavilion at Shanghai World Expo", "Reception Tea for the 44th World Heritage Conference", "Collection Tea" of China National Tea Museum, "Designated Gift for the International Conference "Understanding China" and "Star Service Sponsor for seven consecutive sessions of the Digital China Construction Summit".